How do I sell cosmetics in China in 2026?

To sell cosmetics in China, you need NMPA registration (for special cosmetics like sunscreen, hair dye, whitening) or filing (for general cosmetics). The Cross-Border E-Commerce (CBEC) pathway allows cruelty-free brands to sell via approved platforms without animal testing. Our China Market Entry tool determines which pathway applies to your product.

Can I sell cruelty-free cosmetics in China?

Yes, through the CBEC pathway. Since 2021, general cosmetics imported via cross-border e-commerce platforms (like Tmall Global) are exempt from mandatory animal testing. However, products sold through traditional retail channels still require animal testing for NMPA registration. Our tool checks your product's eligibility for the cruelty-free CBEC pathway.

What is NMPA cosmetic registration?

NMPA (National Medical Products Administration) is China's regulatory body for cosmetics. Special cosmetics (sunscreen, hair dye, whitening, hair growth, etc.) require pre-market registration taking 12-18 months. General cosmetics require a simpler filing process taking 3-6 months. Both require a Chinese Responsible Person and GMP-compliant manufacturing.

Can I Sell This in China?

NMPA Market Entry Assessment Tool

Registration requirements • Animal testing • CBEC pathway • Ingredient compliance

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Cruelty-Free Commitment

Can I Sell This in China?

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